商界小说：经济理性的文学演绎

近20年来，中国商界小说以其表现的多样性、题材的现代性和阐述的真实性在文学领域里大力彰显经济理性，多角度刻画“经济人”形象，揭示社会商业化的基本特征及其文化蕴涵，展现出独特的美学风采。     

The implicit measurement of destination image: The application of Implicit Association Tests

The previous studies about destination image measurement mainly focused on measuring tourists’ explicit cognitive processes without measuring their implicit cognitive processes. This study introduces the Implicit Association Test (IAT) into the domain of destination image measurement, and utilizes a traditional questionnaire to measure Chinese tourists’ perceived image of Japan and Hong Kong both at explicit and implicit level. Results show that Chinese tourists’ explicit preference between Japan and Hong Kong is insignificant, but there is significant implicit preference for their perceived image of Hong Kong over that of Japan. This study advances the research on destination image and enriches the method on the measurement of destination image.     

A longitudinal study of Olympic Games’ impact on the image of a host country

This study tracked the change in Brazil’s image due to hosting a mega event. The authors measured perceptions of Brazil before and at three points in time after the 2016 Summer Olympics. The findings revealed some differences in the country image but no significant changes in destination image or Olympics image over time. This may indicate how difficult it is to change people’s perceptions positively in a world filled with negative media coverage, such as what Brazil received leading up to and during the Olympics. For DMOs, controlling the media narrative is more important than ever when forming the destination image.     

Effect of celebrity endorsement on tourists’ perception of corporate image,corporate credibility and corporate loyalty

This study explores the effectiveness of using Korean celebrities to endorse a Korean hotel in the Japanese market. Specifically, Japanese tourists’ perception of the hotel's corporate image and corporate credibility were tested along with corporate loyalty. This study found that trust in celebrity endorsers by consumers is transferable to perceptions of image of the hotel, its credibility and loyalty to the hotel. Structural equation modeling was used to explain difference in the relationships between constructs that identified the effectiveness of each celebrity. One important finding was that specific celebrity endorsers may not appeal to the entire target market and for this reason more than one endorser may be required to promote a product.     

Destination image and tourist loyalty: A meta-analysis

Extant literature is inconclusive on the linkage between destination image and tourist loyalty, due to the multi-dimensional nature of the two concepts. The present study attempts to draw some informative conclusions about the relationship through a meta-analysis. A research framework was proposed in which 14 hypotheses were developed. A total of 66 independent studies were synthesized and analyzed. The findings reveal that the impact of destination image on tourist loyalty is significant, with varying degrees. Specifically, overall image has the greatest impact on tourist loyalty, followed by affective image and cognitive image. Cognitive–affective joint image fails to demonstrate a stable impact on tourist loyalty. Of the three levels of tourist loyalty, destination image has the greatest impact on composite loyalty, and then on attitudinal loyalty and behavioral loyalty, successively. The findings are discussed in light of their theoretical and practical implications for destination marketing and management.     

唐人小说《长恨歌传》与洪昇《长生殿》中杨玉环比较研究

提及杨玉环大家都耳熟能详,知道她有贵妃之衔,知道她备受宠爱.自唐以来,杨玉环的形象有着明显的流变,《长恨歌》《长恨歌传》《梧桐雨》《长生殿》等作品向我们展示了不同的杨玉环形象.单就《长恨歌传》和《长生殿》而言,就为我们塑造了杨玉环的不同形象,或深明大义,或恃宠而骄.我们可以通过这两部作品中杨玉环政治形象、爱情形象、文学形象、历史形象的比较来分析她的复杂形象.     

Too much of a good thing? Consumer response to strategic changes in brand image

The current research investigates a potential disadvantage of building brand associations that resonate with consumers' identities and facilitate consumer–brand bonding. The authors propose a theory of consumer response to changes that either dampen or augment the associations central to brand image (e.g., due to brand acquisitions or repositioning). The results show that consumers with a high degree of self–brand connection respond more negatively than others do to changes that dampen brand associations. Counterintuitively, changes augmenting brand associations can also lead to unfavorable consumer sentiments in certain instances. When brand connection was linked to an ideal self-identity (i.e., self-enhancement motives), changes that augmented the brand image increased the brand's ability to signal an ideal identity. Conversely, when brand connection was linked to the actual self-identity (i.e., self-verification motives), augmenting brand image reduced the perceived similarity between the self and the brand, thus causing brand identification to deteriorate.     

采用深度卷积神经网络方法的毫米波图像目标检测

通过收集大量的毫米波图像并建立相应的人体数据集进行检测，提出基于Faster R-CNN深度学习的方法检测隐藏于人体上的危险物品。该方法将区域建议网络和VGG19训练卷积神经网络模型相结合，构建了面向毫米波图像目标检测的深度卷积神经网络。为了提高毫米波图像的处理能力，采用Caffe深度学习框架在图形处理单元上进行训练和测试。实验结果证明了基于Faster R-CNN深度卷积神经网络的目标检测方法能有效检测毫米波图像中的危险物品，并且目标检测的平均准确率约94%，检测速度约为6 frame/s，对毫米波安检系统的智能化发展有着极其重要的参考价值。     

This hotel is family-run! Enabling positive consumer response via perceived hospitableness

Family-run businesses are key players in the hotel industry and provide accommodations in many tourism regions such as the Austrian Alps. To date, research has failed to see the family firm status as a source of competitive advantage for the hospitality industry, despite often being used in practice to attract customers. Through the theoretical lens of signaling theory, this study therefore conducted experiments using fictitious hotel websites with participants from a German online panel (Austria’s largest incoming market) to investigate the effectiveness of family firm brand signals. The results confirm positive effects of communicating the family firm image on consumer response such as word-of-mouth, willingness to pay a price premium, and booking intention. We highlight that this effect is explained by perceived hospitableness. As such, we demonstrate that hotels can capitalize on their unique status by communicating their family firm image.     

A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions

Visual elements of packaging design serve as a powerful, cost-efficient tool for manufacturers and retailers alike to communicate sensory features of the product to consumers and influence their consumption behaviors. Based on studies of packaging design, cross-modal correspondences, and food science, this research establishes a “packaging visual-gustatory correspondence effect” whereby the image of a food product placed at the bottom (vs. top) of the package façade enhances consumers’ expectations (Study 1A) and actual perceptions (Study 1B) of the food’s flavor heaviness. Further, this effect carries over to help consumers make healthier eating decisions such as eating less of the food (Study 2) and subsequently choosing a healthier snack (Study 3). This research also shows that the packaging visual-gustatory correspondence effect is moderated by consumers’ processing style such that those who engage in holistic (vs. analytic) processing are more affected by the location of the food image on the package façade (Study 4). Our theoretically novel findings are also conducive to addressing the self-control dilemma: The location of the food image on the package façade can serve to increase flavor perception but decrease consumption quantity.